Social Media Platforms
Here's a great graphic using donuts to explain the various social media platforms.
Click on the Social Media titles below for an exhibitor tip.
Blogging: Here is an article about donuts
Live blogging from the show can help to create awareness and interest about your show participation. Keep the blog posts to 1-2 daily. More than that is an irritant.
Facebook: I like donuts
Set up a Facebook ‘Event Page’ to interact with past and current attendees. Use this as a forum for answering questions, conducting surveys or promoting a contest or special incentive tied to the event.
LinkedIn: My skills include eating donuts
Join the trade show’s LinkedIn Group if it exists, if it doesn’t, ask the trade show organizers to start one. Join conversations, provide links to any relevant content you’ve produced, and post thought-provoking questions and updates on the group’s page.
Pinterest: Here are some donut recipes
Feature visuals of products that are going to be on display and/or demonstrated in your booth area. Also consider pinning your sales literature and any promotional items or specials that will be available to attendees who stop by your exhibit. Include photos and biographies of the people who will be staffing your booth. Include a personal message from each individual. People like to deal with someone they know. A picture of your booth staff is a great introduction on Pinterest.
Twitter: I'm eating #donuts right now
Twitter is perfect for using at the show. Always use the show’s #hashtag and publicize it before the event. This will encourage attendees (your prospects) to start tweeting in advance. Follow the Twitter accounts of your clients, your competitors, your vendors and media partners. To increase your base of followers, deploy some marketing incentives. You could enter those who tweet with the hash tag in a giveaway to encourage more participants to tweet with the trade show hash tag and promote the event.
Instagram: Here is a vintage picture of donuts
The most powerful use of Instagram at trade shows is actually being able to passively build your database with it. To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos. (Links in photos aren't clickable.) When anyone finds your page, they will be able to click the link in your description, get taken to your website, and then fill out a form on your event-tailored landing page to add themselves to your database.
YouTube: Here is a video of me eating donuts
YouTube offers a cost effective way for exhibitors both large & small to create videos for use in pre-show promotion and post-show follow up. To see some examples of videos created for use at shows, visit the YouTube section of this site.