A Guide to Using Social Media at Tradeshows

The world of social media has evolved at a remarkable pace. Social Media has transformed consumer expectations and corporate structures. 
Social content has leapt into the broader digital landscape and into the real world. Even the business models and algorithms of the leading social networks keep shifting.  
Companies and brands can connect with audiences in more ways than ever.

Social Media Intro

In recent years there has been an increasing number of businesses embrace social media at dental industry shows. Platforms such as Facebook, Twitter, and YouTube can help make the most of the experience, hitting each of what should be main objectives:

  • Building brand awareness
  • Meeting existing and prospective customers
  • Generating social conversations and sales leads
  • Delivering superior customer service

Much of the following advice could apply to social media in everyday business. Trade shows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something localized to a wider and potentially global audience.  Facebook can deliver up-to-date and expanded thoughts and coverage of in show activities as well as event based pictures and visitors.  YouTube videos can be used for pre-show promotion, invitations and product announcements with some added panache and excitement.  LinkedIn offers the exhibitor a chance to communicate with a focused network of people who are interested in what you or your company is doing.  Pinterest is perfect for creating a visual campaign with photos and text designed to showcase your people, products, booth or show.  Instagram can bring out the inner photographer in many people, with tremendous results. Pictures and comments about dental products can go a long way to increasing your visibility in the marketplace.  A Blog can be a continuous source of information for your customers as you publish articles of interest about your product and community. As well a Blog can very capably act as a qualified list builder and ongoing method of data collection for you while providing your subscribers with timely and pertinent information.

Setting up and maintaining Social Media platforms and campaigns can be a lot of work. It's best to take things one step at a time with a clearly defined goal in place for each of the platforms you wish to use. Careful consideration, research and implementation is needed for your journey into the Social Media landscape.